Wednesday, May 12, 2010

Alfardan Automobiles provide Joy to Qatar Media With the New BMW 5 Series



DohaAlfardan Automobiles, the exclusive importer of BMW in Qatar, has showcased the new BMW 5 Series with a test drive event for media around the streets of Doha.

The new 5 Series, which arrived in Qatar in March 2010, marks the epitome of aesthetic design and supreme driving pleasure in the upper midrange segment. With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, the sixth generation of this immensely successful executive sedan is expected to continue the BMW success story.

Alfardan Automobiles media drive event took place on the 11th May and saw leading business, lifestyle and automotive journalists test drive the new BMW 523 and BMW 535 models on a circuit from the importer’s showroom in West Bay to the Pearl-Qatar and back. BMW trainers provided interactive training to ensure an unforgettable driving experience.

Mr. Mohamed Kandeel, General Manager at Alfardan Automobiles, said:  “With the 5 Series being an important model for BMW, we wanted to give the media an opportunity to test drive the sheer driving pleasure of this new model.  The drive event was a huge success with us receiving many positive comments for the design and new technology features."

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with three modes: comfort, normal, sport and sport +;  Comfort Start; Head-Up Display;   Multi-Channel Audio System, Rear Seat Entertainment;  Four-Zone Automatic Air Conditioning and BMW iDrive control.

BMW ConnectedDrive also offers a unique range of driver-assist technology functions for enhanced comfort and safety. For the first time the new BMW 5 Series comes with a Parking Assistant, an optional feature that facilitates the process of parking; Active Cruise Control , Surround View and Rear View Camera,  Lane Departure Warning, Lane Change Warning and BMW Night Vision with pedestrian recognition.

The new BMW 5 Series is available in Alfardan Automobiles West Bay and Suhaim bin Hamad showrooms.