Gaydon, Warwickshire, 28
September 2011. Aston Martin has been awarded the
prize of the UK’s coolest brand, winning this prestigious accolade for an
unprecedented fifth time in six years.
Once
again, Aston Martin has topped a poll which comprises an array of leading international
contemporary design-driven brands, including Apple and Bang & Olufsen, as
well as other leading automotive brands. Aston Martin was also voted the top
automotive brand surpassing a host of other luxury and specialist manufacturers
to complete a double success.
Stephen Cheliotis,
Chief Executive, The Centre for Brand Analysis and Chairman of the CoolBrands Council commented: “Smooth,
sexy and sophisticated; British built, high quality and hand finished, let’s be
honest, young or old, male or female, opinion former or British public, who
wouldn’t aspire to own what is truly the coolest car on the road. Number one in
five of the last six years, this British icon is truly the coolest of the
cool.”
Since
it was established in 2001, the CoolBrands initiative has been canvassing the
opinions of experts and consumers to identify the coolest brand in the UK,
based on factors including style, innovation, authenticity, originality and
desirability.
This
year’s council of 36 influencers includes music artist Jessie J, DJ and
Bestival founder Rob da Bank and actress and fashion designer, Sadie Frost.
After 10,000 brands are initially identified, a shortlist of 1,500 brands is
established and the panel and consumers then vote to produce a top 500 of the
most highly rated brands.
The past decade
has seen Aston Martin transformed from a small-scale manufacturer of specialist
sports cars to one of the world’s best-known luxury brands, boasting its
strongest ever line-up. From the breathtaking One-77 supercar and the elegant
yet brutal V12 Zagato to the Tailor-Fit luxury city car, the Cygnet, from the
powerful Vantage range and new Virage to the exquisite DB9, DBS and Rapide, every
Aston Martin expresses the core values of Power, Beauty and Soul. The Aston
Martin range was expanded further at this year’s Frankfurt Motor Show, where the company
unveiled the striking new DBS Carbon Series.
Aston
Martin is globally represented with a network of 136 dealers in 42 countries,
most recently opening new dealerships in Istanbul, Turkey, Las Vegas, USA and
Mumbai, India. The company also has ambitious growth plans for up to four new
dealer sites in China over the next 12 months, doubling the existing network.
Aston
Martin remains at the forefront of contemporary manufacturing, a cultural force
that embodies design and engineering excellence, and a brand with a truly
special heritage. Renowned around the world, Aston Martin enters the next
decade with the promise of radical innovation and change, without losing the
core qualities that make this strong, independent British brand so widely
revered.
